Understanding the Power of Customer Analytics

Saiteja Pagadala
18 min readSep 19, 2023
source: https://www.thinkwithgoogle.com/intl/en-cee/marketing-strategies/data-and-measurement/dealing-data-todays-marketing-analytics-challenges-and-opportunities/

I. Introduction to Customer Analytics

A. What is Customer Analytics?

Customer analytics is a powerful tool that businesses use to gain insights into their customer base. It involves collecting and analyzing data related to customer interactions, behaviors, and preferences. By leveraging this data, companies can make informed decisions, enhance their marketing…